Discover the Power of Purpose & Profit

Learn how aligning with your divine assignment unlocks both fulfillment and financial growth

Discover the Power of Purpose & Profit

Learn how aligning with your divine assignment unlocks both fulfillment and financial growth

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You were created with intention. Now it’s time to walk boldly in alignment with your divine assignment.

Whether you’re seeking clarity, direction, or strategies to connect purpose with profit, Sheri’s coaching is designed to guide you every step of the way.

Meet Sheri Crawley

Sheri Crawley is a social entrepreneur, speaker, and author dedicated to advancing equity, purpose, and leadership among women and girls of color. As Founder & CEO of Pretty Brown Girl, she has built a global movement that has empowered over 100,000 girls and women through culturally responsive education programs, school partnerships, and community engagement initiatives across 25 states.

A proud Detroit native and graduate of Florida A&M University’s School of Business & Industry (MBA), Sheri brings more than two decades of expertise in organizational leadership, brand strategy, and social impact innovation. Under her leadership, Pretty Brown Girl has become a trusted partner to schools, districts, and organizations nationwide, creating affirming spaces that foster self-esteem, sisterhood, and social-emotional well-being.

Sheri is also the visionary behind Aligned & Assigned™, a growing platform that helps women walk in obedience to their calling. Her message resonates across generations, from young women navigating college and career to seasoned executives and community leaders seeking deeper fulfillment and alignment in a cultural moment defined by spiritual disconnection and a hunger for grounded purpose. 

Sheri’s advocacy has been featured in Essence Magazine, The New York Times, NBCNews.com, NowThis, and other leading platforms, recognizing her as a champion for racial and gender equity. 

“Get in Alignment with Your Assignment” Book

Are you ready to stop watching your dreams happen without you in them? “Get in Alignment with Your Assignment” is a spiritually rooted, soul-awakening book for high-achieving women who are done pretending and ready to live on purpose.

It offers a compelling blend of personal narrative and actionable wisdom, serving as both the foundational roadmap behind the Pretty Brown Girl movement and a practical guide for women ready to live with greater clarity, intention, and purpose. Through storytelling, strategic shifts, and value-aligned principles, Sheri helps readers reimagine how personal transformation can translate into meaningful contribution and community-level impact. She also reveals how one bold prayer, The G.P.S. Prayer™ – “God Please Show Me”, led to full-circle breakthroughs in her business, home, and family.

Your assignment is waiting. Will you answer the call?

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