Discover the Power of Purpose & Profit
Learn how aligning with your divine assignment unlocks both fulfillment and financial growth
Discover the Power of Purpose & Profit
Learn how aligning with your divine assignment unlocks both fulfillment and financial growth
Featured On









You were created with intention. Now it’s time to walk boldly in alignment with your divine assignment.
Whether you’re seeking clarity, direction, or strategies to connect purpose with profit, Sheri’s coaching is designed to guide you every step of the way.
Meet Sheri Crawley
Sheri Crawley is a nationally recognized social entrepreneur, speaker, and author whose work has been featured by Oprah Winfrey, CNN, Essence Magazine, the Washington Post, NBC News, the Associated Press, NPR, New York Magazine, Black Enterprise, and Ebony. With 275,000+ followers on Facebook, 40,000+ on Instagram, and 20,000+ email subscribers, she leads one of the country’s most engaged purpose-driven communities.
As Founder & CEO of Pretty Brown Girl, Sheri has built a global movement that has empowered over 100,000 girls and women through culturally responsive education programs, school partnerships, and community engagement initiatives across 25 states. Sheri is also the visionary behind her newest endeavor, Aligned and Assigned™ launching Summer 2026, to help high-achieving women who are ready to stop performing and start aligning every area of their lives with what God is calling them to do.
A proud Detroit native with an MBA from Florida A&M University’s School of Business and Industry, Sheri brings more than two decades of expertise in organizational leadership, brand strategy, and social impact innovation. Inspired by her mother, Patricia Johnson, whose own spiritual life brought her into the orbit of transformational teachers including Iyanla Vanzant and Les Brown, Sheri carries a legacy of impact that is both inherited and hard-won.
She shares life with her husband, Corey Crawley, and their two daughters, Laila and Aliya. In her free time she loves long walks in nature, traveling with her family, and finding the perfect bowl of Louisiana gumbo followed by a perfectly tart slice of key lime pie.
“Get in Alignment with Your Assignment” Book
Are you ready to stop watching your dreams happen without you in them? “Get in Alignment with Your Assignment” is a spiritually rooted, soul-awakening book for high-achieving women who are done pretending and ready to live on purpose.
It offers a compelling blend of personal narrative and actionable wisdom, serving as both the foundational roadmap behind the Pretty Brown Girl movement and a practical guide for women ready to live with greater clarity, intention, and purpose. Through storytelling, strategic shifts, and value-aligned principles, Sheri helps readers reimagine how personal transformation can translate into meaningful contribution and community-level impact. She also reveals how one bold prayer, The G.P.S. Prayer™ – “God Please Show Me”, led to full-circle breakthroughs in her business, home, and family.
Your assignment is waiting. Will you answer the call?
Ready to Stop Overthinking and Step Into Alignment?
Take the first step by completing this short form. This is where your alignment journey!
